Cho Yi Hyun, Ayaka Miyoshi And AmiAya Turned Heads At CHARLES And KEITH’s Shibuya Flagship Opening

From its humble beginnings in 1996 to expanding its retail presence to more than 700 stores in 35 markets and 57 online spaces, Charles & Keith continues to evolve with the opening of its new Shibuya flagship in Tokyo. The likes of actresses Cho Yi Hyun, Ayaka Miyoshi and Carrie Wong were there to celebrate, all decked in the brand’s recently launched premium line, L’initial, which highlights the brand’s emblem and monogram.

Related article: Han So-hee, (G)I-DLE’s Soyeon And Korea’s Hottest Celebs Celebrate CHARLES & KEITH’s Gangnam Flagship Opening

South Korean actress Cho—best known for her portrayal of Choi Nam-ra in All of Us Are Dead and Jang Yoon-bok in Hospital Playlist—opted for a polished black off-the-shoulder mini dress, which she paired with a leather and canvas shoulder bag and leather ruched-strap slingback pumps.

Thanks to her role in the hit Netflix show Alice In Borderland, rising screen queen Miyoshi is fast becoming a global star. The Japanese It girl stepped out in a timeless shirt and shorts combo, a leather shoulder bag and leather ankle-strap pumps.

Wong, a familiar face on local television and at fashion events, represented Singapore at the opening party. She donned a sleek all-black outfit, finished off with a metallic leather shoulder bag and leather fur-lined ankle-strap heeled sandals.

Related article: Where To Get The CHARLES & KEITH Shoes Loved By Blackpink, Selena Gomez And Vanessa Hudgens

Fashion tastemakers Lily May Mac, Maxine Wylde, Mademoiselle Yulia and more similarly showcased the versatility of the L’initial collection at the opening event, kept lively with DJ sets by Amiaya and Ashley Yuka.

Amiaya, the Japanese fashion and music duo of twin sisters Ami and Aya Suzuki, are known for their kawaii style, matching outfits and matching bob hair cuts. Their fun twinning look featured the cream hued leather ruched drawstring bags and leather metallic cut out T-bar sandals.

With a multi-faceted career as an electro DJ, kimono stylist, and columnist, Mademoiselle Yulia is as influential in fashion as she is in music. The style icon attended the event in a preppy blouse, cardigan and plaid skirt, accessorised with a leather shoulder bag and leather mary jane pumps.

Related article: Inside Joe Kean’s Journey From BAZAAR NewGen To Charles & Keith

Designed by David Chipperfield Architects, the flagship exudes the renowned architect’s signature sculptural qualities and geometric precision. Upon entering the store, bag lovers will find an array of options displayed on recycled aluminium shelves integrated into a sequence of niches, set against the backdrop of lime-based plaster walls and contrasted with floors in semi-polished reconstructed stone.

On the second story, one is greeted with an expanded selection, including the L’intial line and a personalisation counter, where customers can have their initials embroidered on selected products. Exclusive art pieces by Tomo Sakurai, named AiriX and Curvaceous, add an element of creativity and sophistication to the store ambiance.

The Shibuya flagship store—the brand’s second global flagship—is a striking new addition to the Charles & Keith empire.