28 Singapore Beauty Brands To Know And Shop Now

From personalised, technology-driven skincare to products that conceal and heal, these are the local brands aceing the beauty game right now.

Photos: Courtesy of Maison de L’Asie and ROMI

By Harper’s Bazaar Singapore Team - published 29 Jul 2025

It’s a widely known fact that Singapore is a hub for many things: great food, exciting concerts and festivals, and outstanding fashion brands, but a sector that’s been flying under the radar is Singaporean beauty brands.

Now, a new wave of homegrown labels is stepping up—fusing innovation with performance, and addressing common concerns with conscious formulations. They cater to Southeast Asian skin, sensibilities, and standards; without compromising on quality.

From hair serums infused with prized ingredients used in traditional Chinese medicine to highly pigmented makeup that perform double duty, these Singaporean names are bringing the heat. Keep reading for all the local beauty brands that deserve a place in your GRWM routine.

1. Abduct Cosmetics

Abduct Cosmetics is a local beauty brand with viral products that do it all. The brand was founded in 2017 with the intention of creating clean and vegan cosmetics that work to address common beauty woes in Singapore like the humidity and heat, while remaining on the pulse of beauty.

Think: products like illuminating setting sprays, powders and the bestselling Conceal & Heal concealer, which has a unique feature of brightening under-eye circles over time. The product, along with others from the label’s lineup, have gained a following and rave reviews on TikTok as well as on the brand’s website for its blendability, value for money and the fact that it’s safe for individuals with sensitive and acne-prone skin.

Visit Abduct Cosmetics’ website for more information.

2. Allies of Skin

Founded by Nicolas Travis, Allies of Skin is built on a “Supercharged Clinical” philosophy—clean, luxurious formulas loaded with clinically-proven actives that deliver maximum results with minimal steps. Cruelty-free and PETA-certified, it’s skincare for those who want real, visible change without an overly complicated routine. With its unapologetically potent ingredient lists, the products layer growth factors, retinoids, peptides, probiotics and antioxidants in smart, science-backed combos that target multiple concerns at once.

Cult-favourites include the Multi Hyaluronic Antioxidant Hydration Serum, which drenches skin in moisture and leaves it plump and resilient, and the Retinal & Peptides Repair Night Cream, a powerhouse that firms, brightens and smooths while you sleep. Allies of Skin is essentially skincare on overdrive—high-performance, fuss-free and made to give your skin its best day, every day.

Visit Allies of Skin’s website for more information.

3. Crystal Tomato

Singapore-based skincare brand Crystal Tomato first started producing supplements from a unique breed of non-genetically modified white tomatoes—the Crystal Tomato® Carotenoids—with proven benefits such as improvements in skin tone and skin texture, increased suppleness and lightened pigmentation. It has gone on to offer a Skin Clarity cream for the treatment and management of skin spots, pigmentation patches and imperfections; as well as a Beyond Sun Protection cream to protect our skin against the harsh climate and environmental conditions.

The products have undergone clinical studies with the National Skin Centre, were rigorously tested and are backed by medical science.

Visit Crystal Tomato’s website for more information.

4. Emporal Co.

Founded by sisters Grace and Lena Lim, Emporal Co. first rose to fame for its customisable black and gold candles. Now, its effective, handmade body care line—spanning body wash, scrubs and lotions—has its own loyal following. In particular, its body lotion, lightweight in feel yet packed with hydration boosting properties, is hailed for its eczema healing effect on users, thanks to ingredients like milk proteins and aloe vera extract.

The label recently launched a line of fragrances inspired by its most popular scents: Queen, a blend of apple, lemon and amber; Champagne Whispers, a mix of passionfruit and guava; Indigo Moon, a rich mixture of grapefruit, nutmeg, clove and leather; and the newly released King, with notes of oakmoss, cinnamon and vanilla.

Visit Emporal Co.’s website for more information.

5. Frmytd

Short for From Yesterday, Frmytd is a Singaporean perfume brand rooted in nostalgia and the magic of memory. Each fragrance feels like déjà vu, like catching a fleeting whiff of something vaguely familiar that you can’t quite place. It is inspired by those moments when scents unexpectedly unlock a door to the past; a person, a place, a feeling you thought you’d forgotten. Rather than strong and heady smells, frmytd focuses more on soft and intimate compositions that stay close to the skin and closer to the heart.

Blending poetry with perfumery, the brand creates scents that feel personal and timeless with sweet fruits, calming teas, and delicate florals, melting into grounding woods, musk and amber. Between the Branches carries the earthly stillness of cedarwood and sandalwood, and A New Page opens with green pear, bergamot, and tea, before settling into patchouli and amber.

Visit Frmytd’s website for more information.

6. Glowfully

Glowfully is a local skincare brand we’ve had our eye on lately. Its founder, Charlene Sim, started the brand in 2018. While caring for her mother during chemotherapy, she became aware of the harmful ingredients in many skincare products and wanted safer alternatives.

Loved for its Charcoal Beads Gel Cleanser, which detoxes the skin without stripping essential moisture, and its Advanced Healing Elixir, which deeply nourishes and restores, the brand equips your skin with exactly what it needs to stay supple and healthy. It’s clean skincare that focuses on simple yet effective formulations tailored to Singapore’s hot, humid climate—nourishing but never heavy.

Visit Glowfully’s website for more information.

7. Handmade Heroes

Embracing the concept of clean beauty, with a twist of modern boldness and cheeky fun, homegrown skincare label Handmade Heroes is an all-natural, vegan skin and body care range made with botanical oils and extracts. The brand believes in making skincare away from a chemical lab and using simple natural ingredients to create products that are nourishing and gentle on the skin. Helmed by beauty entrepreneur Lynsey Lim, who started out making products in her own kitchen, the brand is now stocked in prominent department stores and is a bestseller on Amazon.

Lim’s knowledge of organic skincare comes from extensive reading and experience from making her own mineral makeup and natural skincare when she was just a teen. One of its top sellers, the Cocolicious Luscious Lip Scrub, is designed to gently exfoliate and rehydrate with virgin coconut oil.

Visit Handmade Heroes’ website for more information.

8. IREN Shizen

Founded in 2017, IREN Shizen is the brainchild of Eric Tan, the CEO of Ikeda Group, with the aim of harnessing the skin-friendly benefits from Hokkaido’s hot springs. The formulas are clean, vegan, cruelty‑free, and free from over 2,000 harmful ingredients. BIYUSEN blends fulvic, humic and hymatomelanic acids, and is clinically proven to boost hydration, improve firmness and reduce pigmentation in four weeks. Encapsulated in time-release pearls, it works alongside ingredients like blueberry extract and hyaluronic acid to deliver a lasting glow.

Its bestsellers include the Quench‑Up Hydrating Serum, a lightweight blueberry and hyaluronic acid formula that delivers twelve times more hydration and leaves skin plump, along with the Forever Young Anti‑Aging Serum, powered by peptides and goji berry to smooth fine lines and revive tired skin, restoring that bouncy, youthful feel in just eight weeks. It’s science in sleek, minimalist bottles—pure results, no fluff.

Visit IREN Shizen’s website for more information.

9. Jing Botanics

Holistic, natural approaches to beauty have always been a thing. Over the years, we’ve seen the use of ingredients such as almonds and various fruits in serums, face washes and more, but Jing Botanics is leading the charge when it comes to fusing traditional Chinese medicine with haircare. Founders Ivan Cheng and Hazel Yeo are firm believers that healthy hair begins at the root, and the idea of using traditional Chinese medicine to treat hair concerns such as shedding, scalp irritation and dullness bloomed from there.

Key ingredients in the bestselling Revitalizing Hair & Scalp Serum include ginger, ginseng, centella, clove and 14 other herbs to strengthen hair and promote healthy growth, and the serum can be complemented with the brand’s sleek guasha tool for scalp massages to boost blood circulation.

Visit Jing Botanics’ website for more information.

10. Kew Organics

Local beauty brand Kew Organics was founded by beautician Lily Kew, who took inspiration from nature to deliver only organic and natural ingredients for smooth, glowing skin. As Singapore’s first water-based organic skincare label, her products cater to locals, targeting specific Singaporean skin woes such as clogged pores, pigmentation and dehydration.

Free from chemicals, parabens, and preservatives, the brand’s dedication to quality is apparent, especially in its packaging—all solutions are encased in European Miron violet glass to only allow the desired spectral colours of light to pass through so that ingredients stay activated.

Visit Kew Organics’ website for more information.

11. Liht Organics

Organic cosmetics brand Liht (the abbreviation for ‘Living In Her Time’ and pronounced as ‘light’) Organics was born out of founder Nerissa Low’s need for quality makeup suitable for acne-prone skin. Liht products are formulated with up to 90 percent organic ingredients, and do not contain synthetics, parabens, or nano-particles.

Made from flower petals and minerals, its range of products are available in a wide variety of shades and are as pigmented as it is long-lasting. Vegan and cruelty-free, Liht Organics is not only great for your skin; it is also committed to sustainability with refillable options.

Visit Liht Organics’ website for more information.

12. Maison de L’Asie

Some scents linger not just on the skin, but in the memory. Maison de L’Asie, founded by Singaporean Elizabeth Liau, captures this essence. After years abroad, Liau returned to Singapore with a desire to reinterpret Asia through fragrance, blending personal narratives with olfactory art. Each perfume is part of a chapter, an intimate story told through scent.

Collaborating with master perfumers from Grasse, Maison de L’Asie crafts high-concentration extrait de parfums, using both rare botanicals and sustainable synthetics. The inaugural Chapter 01 pays homage to Singapore with fragrances like Nanyang, evoking the warmth of black tea and malt, and Mother x Love, a tribute to maternal bonds and familial love.

Subsequent chapters journey through Indonesia, Thailand and India, each capturing the spirit of its locale. From the tropical allure of Bali Ha’i to the romantic depth of Les Nuits de Bal, the scents are both evocative and transportive.

Visit Maison de L’Asie’s website for more information.

13. Maison21G

There’s no luxury like creating a fragrance that’s uniquely yours. Maison21G—named after the supposed weight of one’s soul at 21 grams—aims to do just that. At its boutiques, guests get to try their hand at making their own fragrances by combining scents of all kinds, from crowd-pleasers such as rose, lavender and bergamot to more acquired notes like oud, patchouli and incense. The custom-made fragrances, made with 21 percent perfume concentrate—some of the highest in the industry—and other clean, cruelty-free ingredients, are bottled in a refillable glass bottle. If you’re in a dilemma, its website also offers a scent personality quiz to assign you a scent combination based on your traits.

The label has expanded its offerings to include candles, room sprays, diffusers and hair mists as well.

Visit Maison21G’s site for more information.

14. Nefertum Fragrance

Nefertum Fragrances was founded in 2021 by a chemist who recognised how easily perfumes lost their presence in Singapore’s tropical heat. Inspired by the enduring quality of high-concentration extrait de parfum, he set out to craft long-lasting, accessible fragrances designed to thrive in humid climates like our own. The brand is celebrated for its potent, small-batch scents made in Singapore, offering over 40 unique blends that marry quality with longevity.

Its commitment to strength and refinement without the inflated price tag has earned it a loyal customer base. Using International Fragrance Association (IFRA)-approved ingredients, high fragrance concentrations, and carefully balanced formulations, each perfume is built to linger on your skin. Its best sellers like the Blue 33, with its fresh citrus and cedarwood; Pear & Freesia for soft floral brightness; and Wūlóng, a warm, tea-inspired scent; leave a long lasting subtle trail for everyday wear.

Visit Nefertum Fragrance’s website for more information.

15. Omno

Founded in 2021 by Carmen Butt during the pandemic, Omno was born from a mix of medical science expertise and a passion for mindful self-care. Turning body care into a wellness ritual, it uses facial-grade ingredients to nourish, hydrate, and strengthen the skin barrier while weaving in fine fragrances crafted by world-renowned perfumers. Designed to elevate body care from an afterthought to a luxurious, purposeful practice, each formula is both clean and sustainable.

Merging all of science, sustainability, and community, Omno partners with iconic names like Raffles Hotel and boutique fitness studios to create premium self-care experiences, while collaborations with the Association for Persons with Special Needs (APSN) bring inclusivity into the heart of the brand. With transparent sourcing, sustainable packaging, and multi-benefit products like the Gaea Solar Defence, Omno champions a minimalist yet indulgent body care ritual that leaves your skin healthy and your mind happy.

Visit Omno’s website for more information.

16. Postcard

Self-care is the ultimate form of love, and Postcard wants you to wholly embrace yourself with products that show your skin—and mother nature—some kindness. Founded by Hildra Gwee with a drive to “do more with less”, sustainability and mindfulness is at the core of this beauty brand, and it’s translated into 100 percent FSC recyclable packaging, as well as careful sourcing from organisations that help conserve Southeast Asian forests and workers.

Among its offerings is the bestselling Hyaluronic Heaven Face Serum, which is loaded with a potent concentration of hyaluronic acid at 3.5 percent, making it the product to reach for when your skin’s in need of some intense hydration ASAP. Another product is the cream multi-stick that smoothly glides on your skin and promises a rich, buildable payoff. The best part? It has no fragrance, alcohol, gluten, palm oil, synthetic preservatives, animal testing, or animal-derived ingredients. Instead, it’s composed of natural ingredients such as coconut oil and soy butter.

Aside from skincare and beauty, Postcard also sell hands and body products like its popular natural deodorants, alongside homecare, babycare and period care. Clean, vegan, cruelty-free and diverse? Consider us sold.

Visit Postcard’s website for more information.

17. Rahasya

Rahasya was born when three longtime friends with a passion for fine fragrances were trying to find a way to reconnect with their roots in India, after working abroad for many years. Its fragrances are bold and embody a spirit of “crafted chaos”, inspired by the vibrancy and dynamism of Indian culture. Housed in sleek black bottles, you’ll find the promised chaos within, in the mix of ingredients such as saffron, cardamom and mango blended with perennial favourites like bergamot, rose and cedarwood.

Chapter One, inspired by small independent stores in India, is woody, leathery and smoky with tobacco, cardamom, orris, leather and cedarwood to evoke aged books and fresh ink. Oud Mangifera pays tribute to the richness of the mango fruit, used as respite from the hot weather, and sees mango, blackcurrant and tea notes with leather and pepper. Sampler and discovery sets of the four fragrances in its first collection are also available for those looking to dip their toe into the world of local fine fragrances.

Visit Rahasya’s website for more information.

18. RE:ERTH

Not every product needs to make a splash. Some just quietly earn their place—on the bathroom shelf, in the daily routine, and over time, in the skin’s memory. That’s the kind of presence RE:ERTH has built.

Founded by Tokyo-born Shinji Yamasaki together with Singaporeans Toh Ziling and Winnie Lim, the brand is shaped by a cross- cultural approach: Japanese botanical science meets Singaporean sensibility. The result is skincare that’s intentionally pared- back but quietly potent—designed for those who want fewer steps, not less care.

The Multi-Targeted Elixir is perhaps the clearest expression of RE:ERTH’s ethos. Lightweight and fast- absorbing, it addresses multiple signs of skin stress—uneven texture, dullness, fine lines and more. Infused with the brand’s signature turmeric extracts, it rejuvenates the skin, promoting a firmer and more radiant complexion.

Then there’s Radiance Defense, a sunscreen that goes beyond mere protection. It shields against UVA, UVB, blue light and environmental aggressors, while also enhancing skin health. The formula is lightweight, non-greasy, and leaves no white cast, making it suitable for daily wear under makeup or on its own.

Completing the trio is PhytoBright+, an oral supplement that supports skin brightness and resilience from within. Utilising colourless carotenoids derived from non-GMO golden tomatoes, it helps to protect against UV damage and oxidative stress, promoting a more even skin tone over time.

Visit RE:ERTH’s website for more information.

19. ROMI

There’s a kind of relief that comes with discovering ROMI. The textures are light, the steps are simple, and nothing feels like too much—especially on days when the air is thick, the pace is fast, and there’s barely time to think about a routine, let alone follow one.

Founded by Arissa Cheo, Yoyo Cao, and Lin Ting—three women who wear many hats and understand how life often gets in the way of a perfect beauty routine—ROMI was created for the in-between moments. The early mornings, the rushed commutes, the midday resets. It’s for those who want to care for their skin without fuss, but still want their products to do something.

Everything about the brand feels intentional. The Dream Skin Tint is a clear standout: a multitasking base that hydrates, protects with SPF50, and adds the lightest touch of coverage. It blends in without fuss, leaving skin with a healthy sheen that still looks like skin.

The Lip Treat Oil is just as dependable—a daily go-to that softens and smooths with peptides, ceramides, and a hint of colour. Each swipe leaves lips looking naturally plump, with a cooling metal applicator that turns even a rushed moment into a small pleasure.

Then there’s the Skin Oasis Serum Mist—a multitasker in its own right. Part toner, part hydrator, part skin reset. Whether it’s used right after cleansing or midway through the day, it brings a sense of calm back to skin that’s been through too much heat, too much air-conditioning, or just too much.

In May 2025, ROMI held its first- ever pop-up in collaboration with In Good Company—a meaningful moment for a brand that, besides its appearance at Boutique Fairs, has lived almost entirely online. It marked not just a chance to experience the textures in person, but a step into something bigger: the growing presence of Singaporean beauty, showing up in spaces where it once wasn’t even part of the conversation.

Visit ROMI’s website for more information.

20. Sahur’s Art

Embrace your inner wild child with Sahur’s Art, an indie brand founded by makeup artist Sahur Saleim, who started the brand because of her own extremely sensitive, dry, acne and eczema-prone skin.

The Unfiltered Complexion Pen, a standout product from the label’s lineup, is more than just concealer in the form of a pen: it’s infused with skin-friendly ingredients like vitamin E, an antioxidant that promotes skin healing, sodium hyaluronate, which helps restore skin moisture, and panthenol, which reduces inflammation.

A new product that’s caught our attention is the Olive Hydrating Jelly, a gel moisturiser with a formula powered by 48 percent olive-derived squalane. It’s designed to reduce inflammation, heal scabbing, calm eczema flare-ups and smoothen skin inflammation. FYI: Sahur’s Art’s products are completely plant-based and vegan, so you can create captivating looks that are as kind to the planet as they are striking on your skin.

Visit Sahur’s Art’s website for more information.

21. Scent by Six

Founded by perfumer Jason Lee, Scent by Six takes you on a journey with its fragrances. Its newest collection, Reflections, spotlights three fragrances: Beautiful Bloom, True Self and The Journey. Beautiful Bloom opens with a sweet floral combination comprising violet, lotus, verbena, lily of the valley and tea rose that’s gently grounded by whispers of sandalwood and musk. True Self offers a more elevated take on florals—awakening your senses with bright bergamot and chamomile, before taking you through mimosa, muguet and violet leaf, and settling into a warm base of sandalwood, musk and benzoin. The Journey invites you to your own olfactory trek, with green, woody notes like cedarwood, orris and cinnamon charting a path toward a braver version of yourself.

Rooted in the belief that scents go beyond the surface level, Scent by Six also emphasises giving back to the community, working closely with welfare bodies like Caregivers Alliance Limited and Singapore Association for Mental Health when creating each of its lines.

Visit Scent by Six’s site for more information.

22. Scent Journer

Born from a drive to create scents that are both meaningful and safe to use, Joyce Loh founded Scent Journer as a gentle reminder for wearers to pause—if only for a moment—in the midst of their busy lives, to savour the present moment and the fragrance they’re wearing.

Its latest scent, Soaring At Dawn, speaks to the brand’s thoughtful approach to fragrances: one that’s focused on the connection between the senses and the heart. Filled with notes of freshly bloomed neroli and fiery Sichuan pepper, this unisex scent is meant to evoke the deeply personal, tender yet powerful essence of a new beginning.

Visit Scent Journer’s website for more information.

23. Sigi Skin

It was in Seoul, surrounded by the glow of flawless complexions, that Xenia Wong realised something that changed everything: the skin she’d been trying to achieve with makeup couldn’t be faked—it had to be built from the ground up. That moment eventually led to Sigi Skin, a brand shaped by the belief that good skin should feel like second nature. Simple, intuitive and never overwhelming.

Sigi Skin takes a different approach from most. There’s no pressure to keep up with trends or churn out endless newness. Each product takes time—years, in some cases—to develop. Not out of perfectionism, but because intention matters. Everything has to serve a purpose, feel good to use, and make sense in the context of busy mornings, long days and humid afternoons.

The Daylight Oasis Vitamin C Serum reflects this quiet philosophy. It brightens without biting, hydrates without heaviness, and fits easily into the kind of routine that’s done on the go, often in front of a fan or between meetings.

Morning Glow, the brand’s mineral sunscreen, was a hard-won formula—one that many labs said couldn’t be done. But it could. And now it’s a go-to for many who want proper SPF protection without the telltale white cast or greasy finish. Lightweight and comforting, it wears beautifully in heat, leaving skin feeling protected.

Sigi Skin speaks to anyone who’s ever felt overwhelmed by 11-step skincare routines. With its pastel packaging and soft textures, it offers a sense of calm. A reminder that taking care of your skin doesn’t have to be a production. Sometimes, it’s enough to reach for something that simply works—and feels good while doing it.

Visit Sigi Skin’s website for more information.

24. Singapore Memories

Singapore Memories was founded by Prachi Saini Garg, who revived the legacy of Perfumes of Singapore and its iconic Singapore Girl fragrances in the 1960s. Inspired by Singapore’s native orchids and rich cultural heritage, Garg spent years researching and creating scents that honours the island’s botanical and cultural stories.

With each fragrance built around native orchids, layered with notes like lotus, teakwood, tonka bean, and sea salt, Singapore Memories weaves artistry and history into every bottle. Bestsellers include Singapore Girl, a soft floral-citrus with a teakwood base that makes the wearer feel elegant and fresh, while Peranakan Oud blends oud, praline, and tobacco for a deep, warm scent. Wearing them feels like carrying a piece of Singapore’s past with you, evocative and unforgettable.

Visit Singapore Memories’ website for more information.

25. Skin Inc

Launched by Sabrina Tan in 2008, Skin Inc is Singapore’s homegrown skin-tech darling, known for making personalised skincare simple and smart. It turned custom serums into a global phenomenon, landing on shelves in Sephora and Nordstrom while picking up over 150 beauty awards. Instead of drowning your skin in endless products, you take the AI-powered Skin Identity Quiz and get a serum cocktail tailored just for your skin. With Japanese seaweed encapsulation technology keeping every active fresh, stable and irritation-free, it’s skincare that’s as precise as it is effortless.

The bestsellers speak for themselves, giving your face a routine of perfectly tailored treatments to target concerns. My Daily Dose Of Vitamins Cocktail Serum blends three targeted serums into one sleek bottle, leaving skin balanced, soft and fresh without unnecessary layers. The Pure Revival Peel, a gentle yet effective exfoliator, unveils brighter, smoother skin in minutes—leaving you instantly renewed.

Visit Skin Inc’s website for more information.

26. The LAB Fragrances

Founded in Singapore in September 2017, The LAB Fragrances offers a range of unique scents hand made in small batches. With a selection of 10 fine fragrances, all available both in eau de parfum and perfume oil forms, the collection covers all the main olfactive families: fresh (Earl Grey, Ginger, Bergamot & Musk); woody (Agarwood); floral (Tuberose, Lavender, Rose Oud); spicy (Pepper&Tobacco) and fruity (Citrus). In 2018, the brand also introduced a range of scented candles which create a beautiful ambiance, infusing any room with wonderful uplifting aromas.

Each bottle comes with a customisable label that can be printed with the wearer’s name, making it a great gifting option for yourself or a loved one.

Visit The LAB Fragrances’ website for more information.

27. Two Halves

Founded by Ashley and Jo Yong, a mother-daughter duo, Two Halves’ skincare goods are clean, vegan-friendly and environmentally-friendly. Formulated, and developed and produced in Japan, its products are all lightweight and can be easily absorbed, making it suitable for all skin types: sensitive, dry, and even those with a compromised barrier.

Its most popular product is the Better Balance Nutrients Networking Water Cream. Silicone-free and non-comedogenic, it’s a moisturiser that locks in hydration. With skin-loving, skin barrier-strengthening ingredients like phytosphingosine, ceramides and peptides, it’s gentle, soft on the skin, and has a barely-there feel that surprisingly packs a punch. Two Halves helps your skin build up its resilience and restore its innate healing properties, all while giving you an effortless glow.

Visit Two Halves’ website for more information.

28. 13rushes

There’s a certain softness that defines 13rushes—not just in the brushes themselves, but in the story behind them. It started with a difficult truth: a video showing how animal hair was harvested for makeup brushes. For Tay Yuhui, then just 21, it was the kind of image that lingered. Instead of looking away, she decided to build something better.

The early days weren’t easy. With no background in manufacturing and limited resources, she struggled to find the right suppliers, and quality control was a constant challenge. But what 13rushes had—right from the start—was heart. Customers came not just to buy, but to support, to advise, even to mentor. There’s something about a brand that’s built this way: you feel the intention in every brushstroke.

More than a decade later, that spirit remains. Each brush is made with ultra-soft, synthetic fibres—vegan, cruelty-free, and tested for performance rather than just aesthetics. The 13LY-Do It All Brush, designed with makeup artist Larry Yeo, lives up to its name. Its angled shape is versatile enough for base, blush, and even light contouring—perfect for anyone who wants one reliable tool that can do most of the work.

Then there’s the Fluffy Blender Brush, which handles eyeshadow with that rare mix of precision and ease. Designed with Asian features in mind, it blends with just the right amount of give—no harsh edges, no over complication, just a soft diffused finish.

There are flashier tools out there, brushes with more fanfare. But 13rushes offers something quieter, and perhaps more enduring: the comfort of knowing that what’s being used on the skin is kind, considered and crafted with care.

Visit 13rushes’ website for more information.